A paid verification service has started to be rolled out in the UK by Facebook's parent firm Meta.
 |
| Image Source - Google | Image by <br><a href= BBC News |
The business offers Facebook and Instagram users a blue tick starting at £9.99 per month, much like Elon Musk's Twitter Blue.
To be eligible, subscribers must be at least 18 years old and have a valid government ID.
In the US, Australia, and New Zealand, the functionality is already accessible.
When it becomes available, those who expressed interest in Meta Verified will be notified. In the following weeks, it will be made available to more people in the UK.
Those who have been accepted by Meta will receive a verified badge, which the tech company claims will provide them with additional security against impersonation, in part because it will monitor their accounts to look for impersonators.
According to the statement, verified users will also have "access to a real person" if they run into any problems with their accounts.
Twitter verification
After Mr. Musk launched the premium Twitter Blue membership in November 2022, the change was made.
The service, which replaced the earlier approach in which blue ticks were used to confirm that well-known accounts belonged to the individuals they claimed to, caused controversy at the time.
On April 20, Mr. Musk deleted what was later referred to as "legacy" verification ticks from account holders, leaving only those who had paid for Twitter Blue and confirmed their phone number eligible for the "verified" blue badge.
High-profile users like Hillary Clinton lost their verification badges as a result of the blue tick removal procedure, and subscribers were able to modify their own usernames to mimic them.
Later, Twitter made the decision to give out the blue ticks to various celebrities, countries, and groups.
 |
| Image Source - Google | Image by <br><a href= BBC News |
A verification mechanism for famous people already exists on Facebook and Instagram, and Meta doesn't seem to be aiming to do away with it very soon.
Users may still apply for a verified badge if they are "a public figure, celebrity, or brand and meet the account and eligibility requirements," according to the help websites for the platforms and Meta Verified subscription.
Facebook and Instagram had previously both been free to use in all situations since they became well-known, but their choice to incorporate a paid-for authentication mechanism represents a change in approach.
The majority of Meta's revenue, which supports the services, has come from advertising.
A verification mechanism for famous people already exists on Facebook and Instagram, and Meta doesn't seem to be aiming to do away with it very soon.
Users may still apply for a verified badge if they are "a public figure, celebrity, or brand and meet the account and eligibility requirements," according to the help websites for the platforms and Meta Verified subscription.
Facebook and Instagram had previously both been free to use in all situations since they became well-known, but their choice to incorporate a paid-for authentication mechanism represents a change in approach.
The majority of Meta's revenue, which supports the services, has come from advertising.
