How to Use Digital Marketing to Grow Your Business Digital marketing trends shift quickly. Here are four strategies for staying ahead of the competition.
A newspaper ad or a well-placed billboard is pleasing, but if you want to develop your business, you need digital marketing help.
Traditional marketing tactics have their place, however, digital marketing should be the go-to strategy for every firm because it is:
- Affordability: Depending on the aims and budget of each firm, digital marketing offers a variety of tactics. Whether you're interested in online ads or making an organic video, you can adjust your digital marketing plan to match your company's budget.
- Quick: In terms of time, you can set up an email campaign in less than an hour. That's far faster than traditional methods, where campaigns might take weeks to materialize.
- Blogs and digital material have the potential to reach millions of viewers if you want to reach consumers outside of your local area.
To develop your business with digital marketing in 2022 and beyond, I recommend following these four trends.
1. Video Content
54% of users want to see more video content from the brands they buy from. So, why are so many businesses relying solely on social media and blogs?
YouTube, Snapchat, Instagram, and TikTok all need to be part of your digital marketing strategy. You may engage followers on a different level with video content as long as it makes sense for your audience.
Your smartphone already has a high-quality camera, so start filming! The more you expose yourself, the more confident you'll grow in creating promotional films for your website, social media, and search engines like YouTube.
2. Personalized Email Marketing
Third-party cookies are being phased out, which means that digital marketing strategies such as paid adverts will be less effective than in the past. This is why owned media, such as email, is so critical.
You own your subscribers' data with email marketing and don't have to rely on Google or Facebook to get it. That's some serious strength!
Fill up your email list if you haven't already. To encourage signups, ask shoppers to subscribe when they are checking out their online basket or install an in-store kiosk. You might even offer a free giveaway to entice more individuals to sign up.
Mailchimp, for example, allows you to send hundreds of emails to subscribers in seconds. However, rather than sending out generic email blasts, take advantage of your email service provider's personalization and automation options to actually meet your consumers where they are.
3. Online Communities
Thirty-six percent of Americans believe they are lonely, a figure that has only increased since the outbreak. In an age of growing disconnection, it is more crucial than ever for companies to bring people together.
That is why internet communities are so powerful. With the appropriate technique, you can build a following for your company while also providing consumers with the connection they crave.
Large companies, such as Sephora, have dedicated entire websites to their communities, but you can start small. To bring your customers together, create an exclusive Facebook Group or Discord server.
But give them something to get excited about! Engage the audience by:
- In response to comments
- requesting a vote on new features, products, or colors
- Posing inquiries
- Members are featured.
Use this free digital marketing tool to create your own online community and get to know your customers on a more personal level.
4. Mobile-First Everything
Are your website and email marketing designed with mobile consumers in mind? If not, there may be issues with spacing, formatting, and rendering for mobile users accessing your site.
This is due to the fact that business owners typically develop their marketing materials on a desktop computer, but consumers frequently receive them on a mobile device. When you try to adapt desktop designs to mobile, strange things happen, which is why organizations should design for mobile first.
You don't even have to be a developer to do this! For your site, you can utilize mobile-friendly templates or mobile-optimized templates.
The Bottom Line
For many years, digital marketing has been the go-to strategy for many firms. However, consumer preferences and trends vary, so you must alter your approach to get the most bang for your cash. To fine-tune your business, try these four tactics.
